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As a seasoned copywriter, my pitching process is a well-honed strategy designed to captivate and convert potential clients:
1. Call with Client (make sure their needs and expectations)
2. Sticky Research (ICP & competitor research)
3. 1st Draft
4. Sharing & Discussion with Clients
6. Finalization of Copy
<aside> 👌 I was tasked with creating a welcome email sequence for a client's firm that provides client acquisition services to small businesses. The sequence also included an upsell opportunity.
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<aside> 👥 I used the AIDA formula to create the emails, which stands for Attention, Interest, Desire, and Action. The first email in the sequence captured the attention of the recipients by providing them with valuable information about the client's services. The subsequent emails built interest and desire by highlighting the benefits of the services. The final email in the sequence called for action by offering an upsell opportunity.
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<aside> ✅ The email sequence was a success and was vetted by the client. The client reported that they saw an increase in leads and sales as a result of the sequence.
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Email E-Comm
